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becoming successful is often part of the American Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first few years of existence due to the lack of planning for the long-term.

However, the late 80s from the United States, "Nike" forced the two European brands losing market. 1989, "Adidas" sold the equity to the French consortium. And Zeitz Joechen has kept the "Puma." Zeitz's greatest contribution was for "sneakers" to find the new way of "fashion" forward. Today, puma sneakers has begun to sale online store, consumers can buy Puma shoes online. While other sports shoes in order to create for sport brands, and continue to develop more and more professional sports shoes, the "Puma" has been put the new design in the fashion design and living area with shoes, Today, the "Puma" has become the fastest growing sports brand, mainly to produce leisure and sports series. And have launched a series of Puma shoes, such as Women's Puma Speed Cat. The sportswear believing in a free style; and leisure series is combination of wisdom between the world's high fashion and the fashion idea puma shoes sports series. Fashionable women and men in the fashion are on rushing to the "Puma" Products. Puma Cat Sneakers will continue to create glorious history.

Despite reaching its 75th anniversary in the 1990's, Belstaff jackets was hit hard by the textile crisis which resulted in the closure of the Longton factory and a further site in Silverdale. It was Franco Malenotti, a motorcycle designer and champion rider who joined the company as a designer in 1986 following an obsession with the brand that rescued the business and rebuilt Belstaff sale at headquarters close to Venice.So is the link with the movies an accidental one? Well, Franco's father was an acclaimed Italian film producer after all. For Belstaff, collaborating with film studios offers benefits for both parties. Whilst the likes of Sony, Fox and Universal get to kit out their A-list stars in the finest jackets, Belstaff enjoy the exposure of multi-million dollar Box Office movies. It's an arrangement that preserves a high-level of autonomy for Belstaff, and is testament to their position as a luxury leather Belstaff Panther Jackets.

Business owners must understand all of the reasons why businesses fail before starting one. One reason most businesses fail is that they do not solidify a specific market. It is almost as random as if someone wakes up and decides that they want to sell their product to everyone in the world. Consequently, there is a failure to adapt a specific product or service to customer needs. Just because you like a product or have an affinity for a particular service, does not mean that others will. In fact, with no evidence that you have a target market, you can guarantee that sales will fall short of your target. After you identify a target market, it is imperative to conduct market research that supports your target market so that these customers will buy from you as opposed to your competition.

The number one reason why businesses fail is lack of cash flow. Being employed helps you become accustomed to earning income in a very cyclical fashion. You are paid every week or two weeks without much variation in your activity.