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Not only can they be helpful in determining the customer requirements for a certain process; they can also open the manufacturer to fresh, new ideas about products and technologies. Getting input from consumers is perhaps the best way for a company to stay up to date.

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Despite reaching its 75th anniversary in the 1990's, Belstaff jackets was hit hard by the textile crisis which resulted in the closure of the Longton factory and a further site in Silverdale. It was Franco Malenotti, a motorcycle designer and champion rider who joined the company as a designer in 1986 following an obsession with the brand that rescued the business and rebuilt Belstaff sale at headquarters close to Venice.So is the link with the movies an accidental one? Well, Franco's father was an acclaimed Italian film producer after all. For Belstaff, collaborating with film studios offers benefits for both parties. Whilst the likes of Sony, Fox and Universal get to kit out their A-list stars in the finest jackets, Belstaff enjoy the exposure of multi-million dollar Box Office movies. It's an arrangement that preserves a high-level of autonomy for Belstaff, and is testament to their position as a luxury leather Belstaff Panther Jackets.

Customer demand is not always as transparent as suppliers and manufacturers sometimes require, which is another reason why customer surveys play such a vital role in the development of a business. It's hard to say with any degree of accuracy whether or not a product will be a "hit" or a "miss" with consumers without the use of a customer survey or some other kind of communication with consumers. Surveys are also instrumental in determining which areas of production need to be improved upon. By formulating a survey with numerical response options, manufacturers can quantify the degree to which a particular product or process serves the needs of the customers on the other end. If a product or process is unsatisfactory, a survey might include a space for recommendations on how to improve upon it.

Additionally, surveys might also be used to collect data from employees regarding the efficiency or necessity of internal processes. Especially when contending with many different employees from different departments or disciplines